Hiring an SEO agency to look after your website and get it highly ranked in the search engines is a good decision to make. If you find a good agency, that can do what they say they will (i.e. get you in the top few positions for the keywords that you want to target), then they will more than pay for themselves with the extra business that they will bring in for you. Unfortunately, not all SEO agencies are as good as they claim to be, which is why it is important that you find out about the following things before deciding which one to hire…
Past Results – As with any type of service, the best indicator of what a company can do for you is what they have done for other people in the past. You should ask to see solid evidence that they have got other people’s websites ranking highly in the search engines. Some SEO agencies will be reluctant to give you any information on their existing clients, which is fair enough, but if that is the case then you should ask about the rankings that they have achieved for their own website seo agency. For example, how highly does their website rank for the term ‘SEO agency’ in Google?
Timescale – Ask them how long it will take them to get your website ranking highly in Google, Yahoo and Bing. They will not be able to give you an exact answer, but they should be able to say whether you are looking at weeks, months or a year. Avoid agencies that claim that they will get you instant results because anyone claiming that is either lying or using fraudulent methods. Having got their time estimate, ask them whether they are willing to give you a written guarantee. It is not unreasonable to ask for a clause to be written into your contract stating that you want a partial refund should they not be able to deliver within the timescale that they give you.
Communication – You should also learn just how much contact you will have with them during the process, in order to see how and what they are doing. Most SEO agencies will provide you with complete reports each month on their progress; they might even phone you every few weeks in order to give you a more in-depth update. Be sure that the monthly reports include their complete list of links, as well as charts that indicate the growth and expansion of your website. Whenever you can get a hold of them to check on progress, be sure to do so, and ask them whatever questions you like about how things are going for next month.